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05  BUTTERFLY BOOK CO.

ROLE: ILLUSTRATOR, DESIGNER, PHOTO EDITOR, COPYWRITER

Brand Development

After creating a number of concept book covers, I imagined a publisher that may publish books adapted from songs. I named it “Butterfly Book Co”, because the stories have transformed from one medium to another. I wanted to use color gradients to give a playful but sophisticated look in the branding, and crafted a custom shape for the butterfly mark

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Golden Hour Chronicles Series

The following series of covers are imagined from five different songs on the same album. I wanted to create a chronological series where each book/song was a key point in the same story. I used the same typographical treatments, and created each cover image to represent one color in the spectrum.

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Email Campaign and Landing Page

I then created an email campaign and landing page promoting The Golden Hour Chronicles, as well as highlighting other titles the Publisher sells.

Butterfly Book Co Landing Page
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Butterfly Book Co. App UI Design

Finally, I designed an app inspired by Book of the Month, Reese’s Book Club, and Audible. Here, the user can read e-book versions of the books, listen to the music that the story is adapted from, and write public reviews and recommendations.

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