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03  COLUMBIA | OFFICE OF UNIVERSITY LIFE

ROLE: ILLUSTRATOR, DESIGNER, LAYOUT

Student Welcome Brochure

As a campaign geared for a young college-aged audience, I wanted to make the design friendly and informative. I used a doodle style line art, campy characters and imaginative hand lettering, while still reflecting the brand colors, tone and iconography of Columbia University. I worked as the lead designer on this project, responsible for layout, illustration, and final print production.

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Applications

I was asked to re-purpose the illustration used in the brochure into a tote bag for students and staff, which was produced. The water bottle, was another proposed item.

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