02 THE GREENWICH TOWN PARTY
ROLE: LEAD DESIGNER, PROJECT MANAGEMENT, VENDOR MANAGEMENT
Commemorative 2022 Branding
The Greenwich Town Party is an annual town-wide music festival that attracts more than 10,000 audience members a year, as well as high profile performers. I was tasked with using the legacy logo and brand design to freshen up the look in theme with the 2022 headliner, Billy Joel. We decided the brightly-colored guitar brand mark should involve a keyboard to commemorate the performance.
All event photography credit to Case Study Brands and the Greenwich Town Party
Digital and Print Communication
I was involved in the entire process, lead designer for all visual communication including print advertisements, email campaigns, web announcements.
Full Credential Suite Design
I was solely responsible for conceptualizing and designing an in-depth design system for credentials, ticketing, and signage, working closely with the event coordination team.
Signage Design and Production
Signage was a huge undertaking for an event of this size. I was responsible for designing and organizing a new signage suite, as well as managing vendor relations. Here is a taste of some of the signs that I designed for way-finding, and communication purposes.
GTP ANTHOLOGY AND LINEUP BANNERS
To be displayed in the Sponsor Tent, celebrating many successful years of the Greenwich Town Party
GTP COLOR CODED ENTRANCE AND BRANDED BANNERS
To be displayed in the designated Sponsor, Neighbor, Community and Artist spaces.
GTP VISUAL COMMUNICATION
Signage with branded icons and colors giving general information and rules for the event before patrons enter the park.
